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Hi.

I’m Vlad Georgescu, a product designer based in San Francisco who enjoys working on complex problems and figuring out elegant solutions that improve people’s lives.

I'm leading design on Gusto's fast growing Benefits product. Our team tackles meaningful problems — like access to health insurance — that small businesses and their employees have to deal with on a regular basis.

Previously I was the Design Director at Directly, an enterprise startup that uses a human-centric AI approach to change the way companies are thinking about customer support.

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